Kalyan Silks
DIGITAL FILM FOR KALYAN SILKS | RETAIL
BRIEF
We partnered with Kalyan Silks, one of India’s leading textile and fashion brands, to create a vibrant photo and video campaign tailored for Gen Z audiences. The visuals highlighted Kalyan’s trendy collections with a mix of bold styling, fresh aesthetics, and youthful storytelling.
Our creative direction focused on fashion-forward looks, social-first content, and relatable narratives, designed to resonate with the digital-first lifestyle of Gen Z. From reels to campaign films, every frame captured the energy, individuality, and modern edge that young customers look for in fashion.
This campaign strengthened Kalyan Silks’ brand connect with the next generation, positioning it as not just a traditional textile leader, but a fashion brand that evolves with time.
Scope of Works
6 x Digital films
Digital film
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0:16
Digital film for Kalyan Silks
Agency Valappila Communications
Talents Sakhi, Aryan, Vineet, Munira
Direction Naseef Gafoor // Cinematography Rajesh Aravind // Choreography Rishdhan // Choreography team Shejin // Set design Rajesh P Velayudhan // Post production Jozi Paul // Talent management Impulse model management // Colourist Robin Jose // Produced by The Vertical Story