The Vertical Story is a creative content studio
in India and, specializing in hotels & resorts visual
content creation, D2C brand marketing visuals
and brand-led creative content production
that scales businesses.
CHAPTER 1: WHO WE ARE
The Vertical Story is a brand-led creative content studio that blends strategy and storytelling to craft
powerful visual experiences. We work closely with hospitality brands and D2C companies, helping them
build a clear, emotional, and performance-driven visual identity.
CHAPTER 2: OUR BELIEF
Great content isn’t just about looking beautiful—it’s about being purposeful and strategic.
Every project we take on is designed to align visuals with brand goals, creating content that inspires
trust and connects meaningfully with the audience.
CHAPTER 3: OUR PROCESS
From the first moodboard to the final frame, we stay hands-on at every step. Our process merges
creative direction, production expertise, and cultural insight to ensure your content doesn’t just look stunning,
but also drives measurable impact across digital platforms.
CHAPTER 4: WHAT WE DO
Our expertise covers three core verticals:
- Social-First Content Creation: Reels, photography, short-form videos, moodboards, and influencer-driven campaigns tailored for Instagram, TikTok, and beyond.
- Funnel-Driven Campaign Strategy: Brand manifesto films, campaign storytelling, ad creatives for Meta/Google/OTT, modular content packs, and A/B tested performance assets.
- E-Commerce Visual Production: Packshot photography, styled product shoots, 360° spins, AR-ready assets, Amazon/Shopify visuals, and conversion-optimized content for D2C brands.
Whether it’s hotel and restaurant content creation, hospitality storytelling campaigns, or high-conversion
D2C product visuals, we bring clarity, creativity, and cultural relevance to every project.
CHAPTER 5: SELECTED CLIENTS
Brands The Vertical Story has worked with include Flipkart, Zee Keralam, Kannan Devan Hill Plantations, TAJ Hotels (TAJ Holiday Village Resort and Spa, TAJ Bengal, TAJ Chia Kuthir), Bhima Jewellers, Kalyan Silks, Akshaya Gold & Diamonds, Incheon KIA, Ripple Tea, Carbon BAE, PUCA Shoes, GITAM (Gandhi Institute of Technology and Management), Glain Lifestyle, Tanmayi Jewellery, Cedar Home Store, Double Horse, Jacsons Veneers and Panels, Asset Gitanjali, Paradisa Plantation Resort, Poothali Paddyview Homestay and Wild Fish.
CHAPTER 6: FREQUENTLY ASKED QUESTIONS
What is The Vertical Story?
The Vertical Story (TVS) is a creative partner for D2C and hospitality brands. TVS handles brand strategy, communication, and creative execution as one system, so the team that sets the brand direction is the same team that builds it.
How is TVS different from a branding agency or a production studio?
Most brands hire a strategy firm and a separate production studio, and brand coherence gets lost in the handoff between them. TVS removes that handoff. The same team owns direction and execution, so the strategy never passes through a translation layer before it reaches the customer.
Who does TVS work with?
TVS works with D2C brands, including founders building their brand from zero to one, and with hospitality brands such as hotels, resorts, and restaurants.
What services does TVS offer?
TVS covers three connected functions: brand strategy and positioning, communication and messaging direction, and creative execution, including content, campaigns, photography, and film production.
Does TVS work on projects or on retainer?
Both. Brands can work with TVS on a project basis for a defined piece of work, or on a monthly retainer for continued strategy and execution together.
Why does TVS work with only a few brands at a time?
Continuity from strategy through execution does not scale past a handful of active brands. TVS keeps its client list small so every brand gets the same team thinking and building at full depth.
Who founded The Vertical Story?
The Vertical Story was founded in 2020 by Naseef Gafoor, a creative strategist, advertising photographer, and filmmaker based in Kochi, India, who has worked on hospitality and D2C visual work since 2014.
